How long will you honor your estimates?
Our estimate will be good for 30 days and may change with receipt of the actual artwork. The basic price will include design and typesetting up to and including the first proof. Subsequent proofs generated by customer changes will be billed at $65 per hour. If the estimate is based on customer provided artwork, the artwork must be in a print-ready, Mac-compatible format. Any necessary file manipulation will be billed at $80 per hour.
What do you charge for design and preflight time?
We bill our design and preflight time at $80 per hour. When you submit a job, we will give you an estimate of the time we believe it will take to design and/or set up the job. During the design process, if we find that it is taking longer than we initially estimated, we will notify you.
Will I be charged for my proof?
The basic price you are quoted for your job includes the first proof. Subsequent proofs generated by customer changes may be billed at $7 charge per additional proof. We will not charge for subsequent proofs if the changes required are due to our error. Our standard turnaround is 48 hours to prepare your artwork for proof.
What are your turnaround times?
Turnaround times vary depending on the type of project submitted. Upon approval of your artwork, you can ask when your job will be ready. If for some unforeseen reason we are unable to meet the due date that we have set with you, we will keep you informed. We are also happy to have you call regarding the status of your job any time you wish. We believe communication is vitally important so that both your expectations and our expectations are understood.
What is “Standard Printing Trade Practice” for over/under runs?
The standard trade practice of a 10% over/under run will apply to all orders unless otherwise specified. At times, overruns will be charged to the customer. For example, when ordering 1000 presentation folders, please keep in mind that you may be responsible for payment of up to an additional 100 pieces.
How exact will the color be?
We pride ourselves on exceptional quality control, but occasionally, due to extraneous circumstances, there will be slight color variation between some pieces of your order. This is the industry standard and comes from the nature of the printing process. Printing takes place on a real world machine and also depends on the precise mixing of oil and water. Therefore, there is necessarily, slight color variation due to weather, humidity, length of run, etc.
What is your payment policy?
We ask for 50% down payment from our COD customers, with the balance due when picking up the order. We accept cash, checks, VISA, MasterCard, and American Express. We will extend credit status to your company upon request and credit approval. We offer both 10-day and 30-day accounts.
What is Offset Lithography?
This is the standard printing process that most commercial printers use. Though the process is standard, the quality of the printed pieces requires great expertise and solid equipment. The offset process involves two things: ink and water. As we all know, ink (oil) and the water never mix. When a plate with the image is created, it is dampened with water first, then with ink. The ink sticks to the plate where the image area is, and the water binds to the non-image area. The image is then pressed to a rubber blanket, and then finally to the paper. This is why it is called “offset”, because the plates never actually touch the paper as in other forms of printing.
We provide a variety of other printing processes as well, and each one gives its own unique appearance.
What is Thermography?
Thermography is also called “raised” printing and is one of our specialties–our name alludes to it! We do many, many thermographic pieces and each time the completed piece has its own unique outcome! The process of thermography takes offset printing a step further. While the ink is still wet, the sheet will go through a machine that dusts the ink with a fine powder, which can be clear or colored. The fine resin powder sticks to the wet ink and is vacuumed off the dry areas of the sheet. The piece goes through a type of oven that fuses the ink with the powder, and literally raises the ink off the page to where you can feel it with your hands.
What is Embossing?
Embossing could be considered a step beyond thermography, and it is a much older process. With embossing, the sheet is actually run through a letterpress that places the sheets between two metal plates–a die and counter die. The letterpress exerts the necessary force to actually press the sheet between the two dies, molding the actual paper into the shape of the dies. The result gives you a tangible impression that like thermography, you can feel with your hands.
What is Foil Stamping?
Foil stamping is done with a letterpress as well. A die is pressed onto the sheet with a piece of colored foil between it and the die. The technique results in an effect that is beautiful and basically replaces an ink impression with a piece of foil that is reflective and eyecatching. A foil die can be made from almost any shape you desire.
What is Digital Printing?
Digital printing is a newer technology that is being adopted by many printers. Although it is a bit limited when compared with process color offset printing, the technology is expanding rapidly and it is a very quick and precise method of production.
What is Prepress Production?
Before a job can be printed, the image must be transferred onto “plates” that fit on our printing presses. The older plating system involves producing film negatives which are then placed onto color sensitive metal plates. Much like photography, the plate with the negative on top is exposed to a precise type of light for a set period of time and the light “burns” the impression into the plate. The plate is then attached to a printing press so that the image from the plate can be transferred to paper.
At NW Printed Solutions, we can still create metal plates, but we have a newer process that eliminates the film and metal plate entirely. We use a polyester material called digiplate–or paper plates. Essentially, the negative itself, in the form of digiplate, is actually mounted to the offset press.
When full color images are printed, it is called process printing. There will be only four ink colors actually used to create the full color image; cyan (blue), magenta, yellow, and black. Even though you see many, many colors in the final product, these four primary colors are the only colors necessary for this result.
The ink coverage throughout the piece for each color can be thought of as being comprised of tiny dots, thicker in some areas than in another, that when blended create the full color image.